So i probably should be doing the educational, A1 poster that is due in tomorrow but here's what i have been doing.

Almost daily we are told the words co-creation and inter-disciplinary. By the time I leave uni i will have completed my Top level book for the Arcadia group which is effectively one step below a brand manager, so what a good advantage I have.

So I will take this advantage and work on it. I decided to draw up a mid-seasonal trend set for men. It's actually a little late as the Spring trends are out but I have to start somewhere, right?

So this is my attempt. I'm open to criticism.

Urban Camouflage

How effective are these Ikea camouflages?! When you look close there is no way that boxes orbags could sit like that but they still hide the people. Also notice how easy they are to spot the human silhouette in the first image even though it almost completely hidden.

BROKEN IMAGES

































URBAN CAMOUFLAGE